Saville Row suits scream luxury because everyone knows they're made-to-measure. Every single dart, seam and sticth is crafted to suit the wearer and only the wearer. When worn it shows off best bits, skims over kind-of-want-to-hide-this bits, it boosts confidence and then some. Wearing something tailored is luxury at its finest, and slowly but surely, the power of bespoke is making its way into the beauty world.
Perfume was one of the first ports of call. The likes of Penhaligon's and Flores London offer a cease-your-own-scent service, and makeup counters the world over have been offering a made-to-match foundation option for a couple of years now. Next on the agenda? Mascara. And if you're not convinced the faff is worth it just yet, just you read on.
You might be sure of your favourite mascara by now, but do you know why it's your favourite? Everything matters, from the brush, to the colour, to the thickness of the formula itself. Eyeko has taken all of this into consideration with their launch of the world's first bespoke online mascara. Creating your tailored mascara is easy as pie. Simply head to Eyeko.com and answer a few questions about what your lashes are like minus mascara. A few clicks and you'll be presented with your perfect match! Vogue describes the service as 'haute couture' for lashes, and we want a piece. And the damage? £30 - skip ten Starbucks lattes and it's practically free right?!